A few weeks ago, I embedded a YouTube commercial Conk Creative co-produced for Anytime Fitness. As anticipated, that spot has now prompted a complaint letter from a certain well-known animal rights group.What's interesting is that my client is demonstrating cutting-edge PR acumen by not shying away from the controversy. In fact, they've uploaded the video to their corporate Facebook page--as well as the complaint letter and their response--and they're encouraging everyone to make up their own mind about whether the ad is offensive.
I'm interested in your opinion as well. The Facebook page containing the video, the complaint letter and Anytime's response can be found here. I'd encourage you to follow this interesting tale of how PR and social media converge (which is most easily done by "fanning" the page, BTW). : )
1 comment:
So the stuffed cat lobby weighed in? The ad is unforgettable, and funny, not only because of what we see, but because of the "disclaimer" spoken at the end.
I like cats a lot. And no stuffed cats were hurt in the making of this ad. So there. Patti
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