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Monday, June 8, 2009
Chipotle vs. KFC
In the first of what I hope will be many visual Chaos2Clarity posts, I offer a 90-second analysis of recent brand-related uber-moves made by two fast food giants.
3 comments:
Anonymous
said...
I am living proof that you know what you are talking about. For the first time in I don't how many years, I went to KFC last week. I wanted to try me some of that new chicken I'd heard about. It was not bad... and I may go get me some more soon. Your analysis is spot on. -- Mark Daly / Anytime Fitness
We did end up finally going there to grab the grilled fare for an outdoor picnic/concert, and you know what? It's pretty good and creates a strong illusion of healthfulness. At the same time, I'm still going to Chipotle, but every time I see one of their billboards, I think, "You don't really know me, do you?"
3 comments:
I am living proof that you know what you are talking about. For the first time in I don't how many years, I went to KFC last week. I wanted to try me some of that new chicken I'd heard about. It was not bad... and I may go get me some more soon. Your analysis is spot on.
-- Mark Daly / Anytime Fitness
We did end up finally going there to grab the grilled fare for an outdoor picnic/concert, and you know what? It's pretty good and creates a strong illusion of healthfulness. At the same time, I'm still going to Chipotle, but every time I see one of their billboards, I think, "You don't really know me, do you?"
Dude, you're totally right! I want more of these insightful vlog posts of sorts. It makes me like you more.
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