Tuesday, October 20, 2009

Viva la VIA?



Introducing the newest CC visual post, this time explaining in 90 seconds why Starbucks is making a branding mistake in introducing its new VIA(tm) instant coffee.
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1 comment:

Anonymous said...

Good analysis. I don't see the point of this brand. Why starbucks would want to do anything instant is beyond me.

November 2, 2009 at 6:09 PM

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