Just wanted to share this video produced by Conk Creative with 185 Media (sorry for the chopped aspect ratio; this is the smallest YouTube will allow, and the right side still gets cut off).
This is going to be an ongoing series that tells the story of HealthPartners, which is really the story of prepaid medical insurance itself (something we take for granted).
I did a lot of similar work back in the day at West Publishing, and you'd be surprised how effective pieces like this are, especially for new and existing employees. People want to know more than what you do and how you do it. They really crave an understanding of WHY you do it.
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