Actually, if you call your business "Pizza and Pasta," you don't deliver variety. You named your business "Pizza and Pasta." By its very nature, your name precludes variety. That's the point. Can I get a pint of Egg Foo Young? No. Can I get three soft-shell tacos? No. Can I get a pizza or some pasta? Yes. Because that's what you sell. It's right in your name.
Wednesday, September 15, 2010
Focus vs. Inclusion in One Photo
Actually, if you call your business "Pizza and Pasta," you don't deliver variety. You named your business "Pizza and Pasta." By its very nature, your name precludes variety. That's the point. Can I get a pint of Egg Foo Young? No. Can I get three soft-shell tacos? No. Can I get a pizza or some pasta? Yes. Because that's what you sell. It's right in your name.
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3 comments:
I agree. But I suppose it could be argued that within those two options there is a lot of variety. Like, they can sell you any kind of pizza or pasta you might want. Still not sure that's a selling point, though.
On the other hand, it's not unlike 'Both kinds: Country and Western.' Variety by definition of domain.
Hmmm. I see "hoagies, salads and cheeseburgers" in mouse type at the bottom of the cup. So basically, they got their name wrong! These guys need serious help!
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