Monday, August 29, 2011
Playing with Type
No, I'm not talking about fonts. I'm talking about taking well-known personalities and letting them play with their image. There are basically two ways to go if you want to entertain: Have them play against type, or have them poke fun at their existing type. I did the latter with Joe Mauer, and this is the new spot for Anytime Fitness that was just released on YouTube today.
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